Red Star Suning Home Appliance Double Celebration For The Two Strong Marriage
Meikailong, Suning Appliance, combining the strengths shock launched the “Chongqing Group buy will be the first joint home appliances”
Recently, Suning Meikailong and strategic partnership, after the effort to build to house consumer platform for Chongqing to provide “integrated” services, home appliances, and in July 17, 29, introduced the “Chongqing Group buy will be the first joint household appliances”, the giant home appliance, combining the strengths to the very credibility of the Group buy consumers.
In the current household consumption, buy consumption has been quietly rising. Group buy bulk purchase of way to focus on lower prices to businesses, so participants need access to below-retail prices of domestic products. But the face of various colors of the home consumers Group buy, it is often a lot of doubts, this reporter visited several industry leaders to open a home for consumers of the round and round fog Group buy.
Buying Online transmission of the disease and more, consumers need to be cautious
Network development, consumption patterns make rapid processes Buying Online reporter in Baidu, enter “home buy”, and instantly jump out of 6.33 million Group buy information about home. Buying Online is really involved in benefits you can get? This aroused suspicion by reporters.
Group buy has just attended a site complaining about the activities of Mr. Zhang told reporters: the participation of many people also have to buy their own, but later found a person to also be able to get this price, I feel cheated. According to industry sources, Mr Cheung is definitely not the case, now Chongqing Group buy home market is very confusing and Buying Online is more dazzling, but the majority of Buying Online does not give consumers a real profit. Organizers are usually two ways to reap the benefits of the acquisition by the consumer:
Group care: the practice of intermediary companies or individuals as consumers who lied to the decoration, the owners invited to join the “buy.” They will be “fellow traveler” and recommended to the owners of some businesses as a high commission rate of building materials.
In fact they are black-box operation with the business once the transaction, they can request to contractors to the turnover of 20? 50% of the rebate. Substantial rebates led to drive up prices of goods, this vicious cycle ultimately disadvantage of consumers.
Double reed set of rebates: Some stores have no power for personal gains, the cover name of free design, performed with the sales agreement is reached “double reed” set of rebate game.
The trick for the agreement of both parties together to deal with upset customers prior agreement; Second, we use design to consumers with their company recommended a special “cooperative” relationship product; third is to use exhibition to show their strength of consumers , is the price at factory direct products falsely; 4 is sufficient inferior race distinctions, selling inferior products. Transaction and press “double reed” The parties can profit, and these costs by consumers pay the bill.
In addition, since the time of purchase Buying Online merchants can “keep the prices down,” but looking to buy a separate business requirements after the personal service, the business often to Group buy is not the normal sales channels refused to provide proper service.
Buying Online for all the questions, here to remind consumers: Group buy as much as possible participate in the activities organized by supermarkets in order to avoid being taken “exploitation.”
Chongqing home market is not mature, the majority of Group buy nominal
The benefits of participating stores Group buy is obvious, no middleman benefits, the quality guarantee, after-sale issues easily solved … … but Group buy is really equivalent to a discount? Many in the industry who think it is all a misunderstanding.
Reporter has learned that the current home market is not mature in Chongqing, buy a new consumption pattern has not been fully Marketplace attention. In addition, the stores do Group buy often is to improve sales or sales promotion business, ignoring the bulk purchases of real?? To content keep the prices down, so that Group buy superficial, nominal. Group buy is just as store promotional gimmick, can not be real benefits to consumers.
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