Amp Energy
AMP
Type
Energy drink
Manufacturer
PepsiCo, Inc.
Country of origin
USA
Introduced
2003
Variants
AMP Sugar Free, AMP Overdrive, AMP Traction, AMP Elevate, AMP Relaunch, AMP Black Tea, AMP Green Tea, AMP Lightning
Related products
Mountain Dew, Red Bull, Full Throttle, Liquid X
From left to right: AMP Energy (lemon-lime), Overdrive (cherry), Elevate (mixed berry), Traction (grape) and Relaunch (orange).
AMP Energy (or simply AMP – formerly Mountain Dew AMP) is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand.
AMP Energy Drink is currently the sponsor of NASCAR Sprint Cup Series driver Dale Earnhardt Jr. AMP Energy sponsored athletes include Mason Aguirre, Hannah Teter, Keir Dillon, Kevin Pearce, Chad Kagy and Anthony Napolitan. AMP Energy Drink has also partnered with celebrities on their WHAT’S NEXT video series, including DJ Steve Aoki, Spank Rock, Brian Lichtenberg, DJ Rashida, Tofer Chin, Eddie Cruz, DJ Skeet Skeet, Grey Ant, Gary Richards, Dick Tershay, Steve Patino, Han Cholo, Gen Art, Mick Kelleher, Rickey Kim, and art crew Hit + Run. AMP Energy sponsored Music Loves Fashion at Coachella 2009, Trouble Andrew’s 2009 tour with Santigold, the Nylon (magazine) Summer Music Tour, S.L.A.T.E. at Magic (trade show), and multiple other events nationwide.
In many cities across the United States, AMP Energy has street teams with customized AMP cars distributing free limited-edition cans of AMP Energy Drink at lifestyle venues and events. Each local AMP Energy team can be followed on Twitter to see which events AMP Energy is host ing or attend
ing next in each region.
The main AMP Energy Twitter account is a feed of the latest AMP Energy “WHAT’S NEXT” news (@AMPwhatsnext). AMP Energy Drink’s Facebook page gives fans access to events, videos, and updates.
AMP Energy was launched in 2001 to compete with Red Bull and is available in 8.3 oz, 16 fl.oz. (Tall Boy) and 24 fl.oz. (Big Rig) cans and made with Mountain Dew’s base flavor formula. 16 fluid ounces of AMP contains 143 milligrams of caffeine, as well as taurine, ginseng, B-vitamins, guarana and maltodextrin.
On January 8, 2010, World Extreme Cagefighting (WEC) announced that AMP Energy will be the official energy drink of WEC. Amp Energy will also sponsor three of the WEC’s top stars – featherweight Urijah Faber, featherweight Chad Mendes, and bantamweight Joseph Benavidez.
References
^ AMP Energy WHAT’S NEXT video series
^ AMP Energy Drink Facebook
^ How much caffeine is in your daily habit
? – MayoClinic.com
v d e
PepsiCo, Incorporated
Corporate Directors:
Indra Nooyi (Chairwoman and CEO) Robert Allen Dina Dublon Victor Dzau Ray Hunt Alberto Ibargen Arthur Martinez Steven Reinemund Sharon Rockefeller James Schiro Franklin Thomas Cynthia Trudell River King
Pepsi-Cola:
Pepsi Diet Pepsi Pepsi Max Jazz Diet Pepsi Pepsi ONE Kas Mountain Dew Manzanita Sol Mirinda Mug Root Beer Sierra Mist Slice AMP Energy Aquafina Ethos Water (under license) Lipton (Brisk Iced Tea) (under license) No Fear (under license) Ocean Spray (under license) Frappuccino (under license) Starbucks (under license) SoBe Shani
Frito-Lay:
Lay’s Ruffles Doritos Tostitos Fritos Cheetos Rold Gold Funyuns Sun Chips Cracker Jack Munchos Smartfood Oberto (distributed) Hostess Lay’s Stax Miss Vickie’s Munchies Walkers (Salt ‘n’ Shake Frazzles Quavers Monster Munch Wotsits) Sabritas Smith’s (Twisties Burger Rings Parker’s Nobby’s) Gamesa Kurkure
Tropicana:
Tropicana Dole (under license) Naked Copella
Quaker Oats:
Quaker Instant Oatmeal Cap’n Crunch Life Quisp King Vitaman Oh’s Aunt Jemima Chewy Granola Bars Rice-A-Roni Toddy
Gatorade:
Gatorade Propel Fitness Water
Annual Revenue: $35.1 billion USD (16% FY 2006) Employees: 168,000 Stock Symbol: NYSE: PEP Website: www.pepsico.com
v d e
Energy Drinks
Coca-Cola Company
BPM Energy Burn Full Throttle Monster Mother NOS RAC 124 Relentless Tab Energy Vault Von Dutch
PepsiCo
AMP Energy Josta Rockstar SoBe
Independent
Bawls Boo Koo Cocaine Coolah Energy Crunk!!! Dark Dog EJ-10 Emerge Explosade Joose Kore Lost Energy Oronamin Pimp Juice Piranha Powershot Red Bull Red Rooster Semtex V Wired XS Energy
This soft drink-related article is a stub. You can help Wikipedia by expanding it.
v d e
Drinks
AMP Energy (original and Juice [Orange and Mixed Berry])
AMP Sugar Free
AMP Overdrive
AMP Traction
AMP Elevate
AMP Relaunch
AMP Lightning
AMP Energy Sugar Free Lightning
Categories: Energy drinks | PepsiCo soft drinks | 2001 introductions | Soft drink stubs
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